Skip to content
School Brand Kit

For school marketing teams

Campaign imagery that still looks like your school.

Shape campaign imagery through guided choices, school-owned references and human review, without starting from a blank prompt.

Sign in

School Brand Kit is invitation only.

How it works

A guided path from brief to campaign-ready files

  1. Set the standard

    Bring together the visual rules, permissions and selected school-owned references your team already trusts.

  2. Create directions

    Choose a guided recipe, then describe the audience, setting, mood, format and person responsible for review.

  3. Review before use

    Compare directions, check the details and approve only the work that is suitable for its intended context.

  4. Prepare campaign files

    Crop the approved direction once, choose the required website and social formats, then download only the completed files.

Brand accuracy

Brand accuracy starts with your references

Logos, colours, uniforms, settings and image style become practical guidance for each brief.

The team selects the school-owned references that belong with a project. Those references and the saved brief provide context for each direction, while a named person remains responsible for the final decision.

School Brand Kit supports more consistent decisions. It does not replace human judgement or approval.

Fictional demonstration

Compare directions before choosing one

One brief can lead to several visual directions. The team compares the work, checks the details and approves the direction that best fits the intended campaign.

These are AI-generated fictional students and scenes. They do not depict a real school, uniform or event.

Fictional demonstration of two secondary students collaborating on a colourful science model in an unbranded classroom
Science collaborationFictional direction
Fictional demonstration of three secondary students creating an abstract artwork in an unbranded studio
Creative artsFictional direction
Fictional demonstration of two secondary students recording observations in an unbranded learning garden
Environmental learningFictional direction
Review gateHuman approval remains requiredCheck suitability, unintended resemblance and campaign context before use.

Safeguarding

Safeguarding stays with the team

Generated imagery may show fictional students and scenes. Every image needs a person to check its suitability, accuracy and unintended resemblance before use.

  • Use only references the school has the rights and consent to use.
  • Check uniforms, activities, settings and supervision details.
  • Do not present a fictional scene as proof that an event occurred.
  • Keep a named person responsible for final approval.

Privacy and access

School work is not public

This public page does not expose school briefs, references or generated work. Invited teams work in access-controlled invited workspaces, and should upload only material their school is permitted to use.

Practical uses

Two practical starting points

Website campaign hero

Set the audience, setting, message, negative space and website placement before comparing directions.

Social and ad direction set

Carry one reviewed direction across the selected social and advertising formats your brief calls for.

Invited access

Invited teams can begin here

Sign in with the email address connected to your school invitation.